IU Indianapolis:
Division of Student Affairs
Professional Internship | Title: Student Designer
Brief
Produce digital and printed marketing materials for the Division of Student Affairs in adherence with Indiana University brand guidelines.
Case Study: Campus Center Marketing Campaign
Develop a visual style using the inspiration provided by the client to increase engagement on the Campus Center's social media and email newsletter.
Deliverables:
• Flyer
• Poster
• Digital signs
• Email graphics
• Social media graphics
Given the style identified by the client, my first step was to begin illustrating. I had a sense of what the client was envisioning, but bringing it to life was a highly iterative process. I don't typically aim to design a deliverable before defining a direction, but it was necessary in this instance. I knew I had to have a strong visual style that I could then use to develop systems for other pieces.
Next, I began manipulating brand assets to fit the aesthetic I had established. While it may seem counterintuitive to stylize basic assets after establishing components of a final piece, I wasn't entirely sure what my visual identity would be. My primary goal was to meet the client's vision, so establishing that for myself before presenting it to the client took precedence.
I then converged on the style I had established, honing in on a sketch-based style that fit the mood and direction I was trying to achieve.
Since I invested a considerable amount of time developing a cohesive style, actual application was the briefest part of my process. After an enthusiastic approval from the client, I was able to apply the style and assets I had built to a total of 36 deliverables, including editable social media graphics.
