Dandy: Bike-Share App
Academic Project | Timeline: 4 weeks
Brief
Design a visual identity and high-fidelity prototypes for a mobile app and landing page for a bike-share app based upon the proto-persona provided by instructor.
Core Needs/Goals
• Becky has limited time to get around the city, but doesn't want to walk
• She does not have a car and is looking for alternative transportation options
• Grocery shopping can be hard with the bags and distance to her apartment
Behaviors
• She values exercise and wants to bike to stay in shape
• She is an exchange student and wants to explore the city
• She is sociable and values meeting new people with like interests
Frustrations
• She is new to the area and has a hard time finding specific areas
• She does not know where to go to meet new people
• The space and cost of owning a car or her own bike is limited
